Rolf grew up moving around from North to East to West to South to back North again. His family explored each region, and wine was a regular at the dinner table after a brief California stint in the 1970’s. College brought European travel and further cultural immersion and exploration. New France Wine Co. personifies the diversity of the world’s culture, riches and stories, and he feels lucky to have been a part of it for over twenty years. In his free time, Rolf enjoys playing music with friends, traditional and disc golf, cooking, imbibing, and further world exploration with his wife and daughter.